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Younger Optics has launched a striking new NuPolar campaign appealing to the shift in people’s behaviour and attitude, along with a suite of new in-store materials.

As people spend more time outdoors in a COVID safe way to socialise, enjoy recreation and to exercise, quality outdoor vision solutions have never been more relevant or necessary. Couple extended time outdoors with consumers’ heightened focus on health and quality of life, the appeal of polarized lenses has never been greater.

Younger Optics’ brand new NuPolar campaign ‘You’ve Never Seen Better’ launched at a perfect time. It taps into current consumer need to increase the quality of their lives, and to enjoy and revel in the simple things like the great outdoors. It’s also an opportune time as people spend more time on the road exploring their own backyard.

The campaign uses almost unimaginable scenery images that are bright, vibrant and crisp representing the vision NuPolar polarized lenses provide wearers. Only polarized lenses can deliver this vibrancy, contrast and depth; something that ordinary tinted lenses cannot do. It demonstrates the quality of vision and the heightened experience NuPolar can deliver as people spend more time outdoors.

The campaign can be brought in-store with brand new point of sale. There is a choice of four different window posters – one side features striking scenery as seen through NuPolar lenses and the other side shows models wearing NuPolar. The practice can choose an image and model that best suits their patient base and practice aesthetics.

Also available are window decals to add depth to the windows and counter cards, all with a choice of three models, along with a new consumer brochure. To better show patients NuPolar lens colours and performance, demonstration tools are on offer.

NuPolar is available in solid, gradient, mirror and photochromic styles in a range of colours and materials.